Are business directories effective for your business?


August 9, 2017 Facebook Twitter LinkedIn Google+ Business training,Consultancy


business directory Optimisation

Let’s not do it better, let’s do it differently

Jobs coined the phrase, to ask business what they are offering to the community that is really different. Jobs and Apple made computing cool, that’s where they were really different, every so often they offered us something that was just so new and exciting, and they were experts at explaining that benefit to you.

What is your unique selling point? More importantly is how well you communicate that USP into W.I.I.F.T. (What’s In It For Them?).

alexander-graham-bell

Bell Telephone

There are few new ideas that come to market, most good business is based around enhancing what is already out there. The Mobile phone which has seen massive infiltration across the world was built upon Alexander Graham Bell’s original Telephone in 1876.

The technology around Mobiles resembles nothing of what the original idea contained, but without the original ‘House Phone’ to pioneer the way, would we be using cell phones today?

The success of the mobile phone was mobile, it went with you wherever you went, you could call your wife at the shop and ask what she wants, business people can talk to customers from anywhere. House Phones stayed in the house period. So mobile phones is a new idea based around an original concept.

Biz-find is based on the original idea of business directories like the original Yellow Pages. the big yellow book that was delivered to businesses and homes free from 1886 when Reuben H. Donnelley created it, till today. It was expensive to register and get an advert placed when I first started seeing it in the 1970’s, and was a sign you were serious about business.In their heyday there was a waiting list to be accepted.

The Internet however has been pivotal in seeing the Yellow Pages circulation decrease massively.

Since the 1990’s online business directories have evolved. Some sites, like article directories, tried to manipulate search engines by creating a ‘boring, not much use’ 500 words blog post, syndicated to many sites, the same exact content, that offered no real benefit to anyone. Google’s algorithm called Penguin update that came out 2013 changed all that.

 

Yellow Pages business directory

Yellow Pages business directory

Listing your business on a business directory is still a part of your online marketing strategy. To be effective however you must list on quality directories that:

  • Have been established for more than a couple of years.
  • Is placed well on search engines for their keywords through organic S.E.O.
  • Never list your email or sell your information on.
  • Will not publish spammy or useless content.
  • Has only organic user added listings and never uploaded databases.
  • Is manually managed by people preferably with native knowledge of business in that country.
  • Has follow links.
  • Is a paid directory.
  • Is manually kept up to date and checked regularly for any malware.
  • Has decent traffic.
  • Has blogs and good written content.
  • Has a decent social media understanding and reach.

All these things are standard on Biz-find sites.

But why are we different and how can your business benefit?

When you register your business on any Biz-find site , we check your content over to see you have the best S.E.O. keywords and the best images, to see if you are already listed, that you are actually in that country and your business is ethical.

Then we publish and share your business to our 40,000 traffic and our 500,000 real people on Facebook, Twitter, LinkedIn, Google Plus Pinterest, Stumble upon, Digg,com, etc etc and this drives people in to see your listing, with easy to see calls to action to contact you, around 5% of these page views should contact you.

We charge around 5 U.S.D. (depending on which of the 9 current sites you register on) to join our sites BUT if you tell us 3 things your business is buying anytime, you go free! This creates sales leads and interaction. Sales leads are visible and accessibe to our Pro members (at $10 a month)

So what are you waiting for , it will take you around 8 years to get to a decent effective following on the social media sites or you can just access ours by taking 5 minutes to add your business.

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